Michelle

My “why” for starting an online business is deeply personal. It’s not just about making money — it’s about creating a life that works for me and my family. As a mother navigating the challenges of raising a young child, relocating, and managing daily responsibilities, I’ve come to realize that the traditional 9-to-5 job simply doesn’t offer the flexibility or freedom I need. I want to be present for my child’s milestones, support my family through life’s changes, and still pursue my dreams — and an online business gives me the space to do that.

But beyond the flexibility, there’s a fire in me to build something that reflects who I am — my culture, my journey, and my values. Since moving to a new city, I’ve noticed a real lack of culturally specific goods and services that speak to African and Caribbean communities. That gap has inspired me to turn my lived experiences into purpose — by creating a platform that not only serves others, but uplifts voices and needs that are often overlooked.

This is more than a business venture — it’s a mission. I want to build something sustainable, impactful, and authentic — something that creates income, yes, but also legacy. I’m choosing to invest in a future where my work doesn’t pull me away from my family, but empowers me to grow alongside them. Where every product, every service, and every connection makes a difference. That’s my why — and that’s why I’m ready to start now.

A Digital Business For Everyone

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